GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.

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// THIS WEEK’S QUESTIONS //
- GMB Posts now available for chains / franchises via the API.
- New GMB posts being highlighted on maps with a red dot.
- How do you add Open Graph settings to a web page for social sharing?
- How does Google decide which business pins show on Google Maps?
- How does a business get a branded pin on Google Maps?
- What is a green business pin on Google Maps
- Does SEO suffer without an actual street address?
- What do I do with GMB if my business services the entire country?
- If you want to hide your address, should you hide your address on GMB and use a PO Box on listings where you can’t hide it?
- What is the best practice for GMB names after you change the name of a business?
- Where do service idea suggestions in my GMB account come from?
- Do I need a service to help me get listed on Apple Maps or Siri?
- Have you seen any success from using the Google My Business marketing kit?
- Will GMB data ever be included in Google Search Console?
- Are there any issues with doing GMB posts using tools like Hootsuite?
- Does the impact of GMB reviews decline after you get a certain number of them?